Apple shipped a record-breaking 5.2 million Apple Watch units last quarter, making it by far the most popular smartwatch of the holiday shopping season, according to the latest data from research firm Strategy Analytics. Apple captured an estimated 63.4% of the worldwide smartwatch market during the quarter.
Apple's closest competitor Samsung shipped only 800,000 smartwatches in the quarter, for an estimated 9.8% market share, according to Strategy Analytics. All other smartwatch vendors, such as Garmin, Fitbit, and Huawei, combined for an estimated 2.2 million shipments and 26.8% market share.
"Demand for Apple's new Watch Series 2 as a holiday-season gift in Western markets was surprisingly strong and it enabled Apple to clear a large backlog of smartwatch inventory during the quarter," said Strategy Analytics director Cliff Raskind.
It is important to acknowledge that these are estimated figures, and that shipments do not necessarily reflect sales.