There are those of us who like to venture to the unexplored, those of us who go out there with a sense of wonder. Morgan Freeman depicts how Turkish Airlines bridges worlds and differences in this brand new video.
The spot, while not overtly political, clearly had undertones of acceptance and diversity, relevant amid the ongoing controversies swirling around U.S. President Donald Trump and his recent motions toward an immigration ban aimed at refugees.
Turkish Airlines, the winner of the "Best Airline in Europe" award for the last six years in a row given by the most respected global airline passenger survey organization, Skytrax, debuted its new commercial starring Oscar winner Morgan Freeman. The commercial was first aired during the most-watched show in U.S. TV history, Super Bowl, the final game of the National Football Team (NFL) on February 5th. The ad campaign with Morgan Freeman will be broadcast in every destination Turkish Airlines fly to worldwide.
The commercial film is directed by the famous director Matthias Zentner, who has also directed commercials for many global brands. Shot in Los Angeles in a period of 10 hours with a crew of 101 people, the commercial will be meeting the audience on 16 TV channels, and the most prestigious media outlets around four continents.
Morgan Freeman said, "As a licensed pilot, I have had a special interest in flying, and I know Turkish Airlines is consistently awarded for its unique offerings and innovative services that continue to score resounding successes. Besides it has amazingly delicious on-board and lounge catering. It's an honor to work with such a prestigious airline that flies to more countries than any other airline in the world."
During Super Bowl, Turkish Airlines also had a real-time Twitter game with the hashtag #itstime, offering 20 free business class flight tickets that can be used on all destinations that Turkish Airlines flies to.